Digital Marketing Specialist


Introduction
As one of the largest measurement survey companies in the UK, Plowman Craven provides a range of services to the property, rail and infrastructure markets. Our innovation, dynamic approach and commitment to delivering a flawless service is achieved by investing in and empowering our employees to push boundaries and reach new heights. Regardless of the size or complexity of a project, our clients trust us to provide a service that goes beyond their expectations.


Role Overview
We are seeking a talented and driven Digital Marketing Specialist to join our growing team within Demand Generation.

This is an exciting opportunity for an experienced, hands-on digital marketer who thrives on building and optimising marketing systems that deliver measurable commercial results. You’ll take ownership of our digital marketing infrastructure, ensuring campaigns are executed effectively, leads are captured accurately, and performance is tracked from first interaction through to pipeline generation.

Working closely with the wider Marketing team, you’ll play a key role in developing and managing our paid media, CRM, marketing automation, website performance and analytics. If you enjoy creating structure, improving processes and using data to drive smarter marketing decisions, this is an opportunity to make a genuine impact within a growing business.


What You’ll Be Doing
• Own and manage paid media campaigns across Google Ads, LinkedIn Campaign Manager and other relevant digital channels.
• Build, optimise and report on digital marketing campaigns, ensuring strong ROI and lead generation performance.
• Manage marketing automation, email nurture campaigns and CRM integrations to improve lead management and customer journeys.
• Ensure all marketing leads are accurately captured, tracked and attributed through CRM and marketing platforms.
• Create and maintain landing pages, campaign tracking, UTM parameters and conversion tracking.
• Produce clear, commercially focused reports and dashboards demonstrating campaign performance, pipeline contribution and return on investment.
• Work with external web agencies to manage the technical performance and ongoing development of the company website.
• Collaborate with the wider marketing team to ensure campaigns are launched successfully and supported by robust digital processes.

What We’re Looking For
• At least five years’ experience in a hands-on B2B digital marketing role.
• Strong experience managing Google Ads across Search, Display and Remarketing campaigns.
• Experience using LinkedIn Campaign Manager and other paid social platforms.
• Knowledge of marketing automation platforms such as Spotler, HubSpot, Marketo, Pardot or similar.
• Experience working with CRM systems and integrating marketing activity with lead management processes.
• Strong understanding of conversion tracking, UTM management, analytics and campaign reporting.
• Experience working with WordPress websites and landing page management.
• Commercially minded with excellent analytical skills and a passion for improving marketing performance through data.
• A proactive, solutions focused approach with the confidence to build and improve marketing processes from the ground up.


This is an opportunity to join a collaborative marketing team where you’ll have the autonomy to shape the company’s digital marketing capability while making a measurable contribution to business growth.